2026 guide and price list
Music promotion in Nigeria. Costs and options.
Music promotion in Nigeria means paying a team to put your song in front of real listeners on Spotify, Audiomack, Boomplay, TikTok and YouTube, and in the press. At SounDisruptr it costs from ₦100,000 to ₦8,000,000 depending on the platform and the size of the push. Here is every option, what it costs, and how to avoid fake promotion.
Trusted by 216+ artists
across 17 countries
The market is big. The noise is bigger.
Nigerian artists generated 30.3 billion streams on Spotify in 2025 and earned over ₦60 billion in royalties. About 58% of that went to independent artists and labels. (Spotify Loud & Clear 2025, via TechCabal)
That is the opportunity: independents can win. It is also the problem: thousands of songs drop every week, so a good song with no plan disappears. Promotion is how you make sure the right listeners hear it in the first weeks, while the platforms are deciding whether to push it further.
Doing it yourself first? Our step-by-step guide on how to promote your music covers the four weeks before release and the eight weeks after.
What it costs.
- Spotify
₦150,000 to ₦2,500,000
We get your song into curated playlists, in front of real listeners, in 30 days.
- Audiomack
₦150,000 to ₦2,500,000
Strategic campaigns using editorial pitching, trending support, curated playlists and organic stream systems.
- Boomplay
₦750,000 to ₦6,000,000
Structured campaigns designed to increase visibility, grow real streams and position your music across Africa.
- All DSPs
₦250,000 to ₦8,000,000
Structured release campaigns across Spotify, Audiomack, and Boomplay, built to create coordinated visibility and platform momentum.
- TikTok
₦150,000 to ₦5,000,000
We run structured, high-volume TikTok campaigns that push your sound into the algorithm using repetition, timing, and creator coordination.
- Nano Boost
₦300,000 to ₦6,000,000
Nano Boost deploys your sound across active Nano and Micro creator pages to create repetition, awareness, and algorithm pressure. Built to spark organic pickup, not forced hype.
- YouTube
₦200,000 to ₦5,000,000
We run structured YouTube ad campaigns to increase views, engagement and visibility for your music video.
- Branding and PR
₦100,000 to ₦5,000,000
We help serious artists control how they appear online, in the media, and in search results. From biography and press coverage to websites and Google presence, we build structured digital authority.
What moves the price: the platform (Boomplay in-app placements cost more than playlist pitching), the size of the push (number of playlists, creators or ad views), and the length of the campaign.
How to spot fake promotion.
01
A fixed number of plays for a tiny fee
Real listeners can't be bought by the thousand for pocket change. Cheap guaranteed plays are usually bots, and platforms remove them, sometimes with your song.
02
No names
A real promoter can tell you which playlists, creators or outlets were used. If everything is secret, ask why.
03
No report at the end
You should see what ran and what moved: placements, posts, streams, views. No report means no accountability.
04
No published prices
If the price changes depending on how excited you sound, you are being sized up, not served.
How to choose a promoter.
Whoever you hire, us or anyone else, check these six things before you pay.
- They publish their prices in naira
- They name the platforms, curators or creators they use
- They say clearly what is and isn't guaranteed
- They have real artists you can look up
- They give you a report at the end
- They ask about your goal before selling you a package
How SounDisruptr runs it.
Audit
We review your music, numbers, audience and goals, and find what needs to improve.
Plan
We design the campaign around your stage and budget. Every action is planned before launch.
Launch
We run it: placements, creators, ads or press, staggered so the momentum builds.
Report
We track performance, adjust while it runs, and show you what happened.
In their words.
Bisa Kdei
Music promotion
“Their team took care of everything from enhancing my online visibility to ensuring my releases made a lasting impact. Working with SounDisruptr has been a game-changer for my brand.”
Efya
EPK
“SounDisruptr has transformed my career with their strategic approach to music marketing. I feel like my music has reached fans in ways it never has before.”
Princess Wonda
Website · EPK · Press release · Music promotion
“Their marketing campaigns helped my releases reach new heights. They're not just a service provider; they're invested in my success.”
Music promotion questions.
How much does music promotion cost in Nigeria?
At SounDisruptr, packages start at ₦100,000 for artist branding and ₦150,000 for Spotify, Audiomack and TikTok promotion. The largest package, a three-platform DSP campaign, is ₦8,000,000. What you pay depends on the platform, the size of the push and how long it runs.
Which platform should I promote on first?
Start where your listeners already are. For most Nigerian releases that means a TikTok sound push plus Audiomack or Boomplay, with Spotify playlisting when you are also targeting listeners outside Nigeria. If you are not sure, the five-question plan form lets the team recommend a mix for your budget.
Do you guarantee streams?
No. We guarantee structured promotion and real curator outreach; results depend on the music and how listeners respond. The one exception is Audiomack trending, which is guaranteed on the packages that include it.
Do you use bots?
No. We only work with real curators, real creators and real listeners.
Can I promote a song that is already released?
Yes. Playlist, TikTok and YouTube campaigns all work for released songs. Editorial pitching is the one part that needs the song before release.
Do you work with artists outside Nigeria?
Yes. We work with artists across Africa and in the UK and US diaspora; campaigns have found listeners in 17 countries.
How long does a music promotion campaign take?
Between one and eight weeks. TikTok rollouts are staggered over 7 to 14 days, Audiomack runs 2 to 4 weeks, Spotify 4 weeks, YouTube 1 to 6 weeks and Boomplay 4 to 8 weeks.
Promote your next release.
Five questions about your music and your goal. The team reads every plan and gets back to you on WhatsApp or email.