Abuja, Nigeria
The music marketing agency built for African artists.
Built for African artists. By people who know this industry from the inside.
- streams generated
- 500M+
- artists served
- 216+
- countries reached
- 17
- artists trained
- 5,000+
Kevin Eze
Founder and CEO · Xclusive Pikin
This is all we do.
SounDisruptr is a full-service music marketing agency built exclusively for African artists and music brands. We are not a general agency that also does music.
And we have been building toward it for over 15 years.
What we do
- DSP marketing
- Artist branding
- Press distribution
- Social media campaigns
- Music education
Where we work
- Nigeria
- Ghana
- Kenya
- South Africa
- UK diaspora
- US diaspora
The founder.
African artists are not underserved by talent. They are underserved by infrastructure. That is what we built SounDisruptr to fix.
Kevin Eze (Xclusive Pikin) is a Nigerian entrepreneur and marketing strategist with over 15 years building ventures across Africa's music, media, and food industries.
He is the Founder and CEO of SounDisruptr, one of Africa's leading music marketing agencies, which has worked with 216+ artists across 17 countries and powered more than 500 million streams in the last five years. Its education arm, SounDisruptr Academy, has trained over 5,000 independent artists.
Kevin is also the Founder of the African Food Network, whose African Food and Drinks Festival is a two-time winner of the World Culinary Award for Africa's Best Culinary Festival (2024 and 2025). He is the author of 15 Hard Lessons from 15 Years of Building in Nigeria.
A Project Engineering graduate of FUTO with a Diploma in Strategic Management from IBMI Berlin, Kevin is based in Lagos, Nigeria.
SounDisruptr Academy.
10k+
Sign-ups
20k+
Course downloads
35+
Songs produced
3
Artist bootcamps
SDA offers online courses, artist bootcamps, and community infrastructure for independent African music professionals. Bootcamp participants do not just study marketing; they write, record, and release original music during each cohort.
Explore SD Academy
Global access.
We get African artists into the rooms that change careers.
In 2025, SounDisruptr facilitated a creative camp at Warner Chappell Music's studios, placing Nigerian artist Mollythevibe and producer Babybeats inside one of the world's most prestigious music publishing environments. It was a deliberate demonstration of the kind of access we are positioned to create for the artists we work with.
Our publishing arm, SD Publishing, builds the next layer of that infrastructure: helping artists collect the songwriting royalties their streams already earn.
Seen in the press.
- THISDAY
Kevin Eze’s SounDisruptr Academy Is Teaching African Musicians the Business Nobody Taught Them
4 September 2026Read the article
- P.M. News
The 16-year journey of the man rebuilding African music marketing from the ground up
3 April 2026Read the article
- THISDAY
Soundisruptr Emerges as Africa’s Fastest-Growing Music Marketing Agency, Generating 174 Million Streams Across 17 Countries
174 million streams was 2025 alone; the five-year total is 500M+.
2 March 2026Read the article
Renowned Media Mogul Kevin Eze Highlights Need for Local Star Development to Sustain Global Success
24 November 2024Read the article
How Media Mogul Kevin Eze Is Marketing Emerging African Talents
2 April 2024Read the article
Ready to work with us?
Need a campaign, a brand or an education? We are ready.