Every serious artist needs an EPK to impress labels, media, and fans. Discover how a professional EPK can skyrocket your music career in Nigeria and beyond.
Let’s Be Honest
In today’s music industry, talent alone won’t cut it. You might have a voice that can give Tems a run for her money or stage energy that rivals Burna Boy, but if labels, media houses, and event organisers don’t have a clear, professional snapshot of who you are and what you’ve achieved, they’ll quickly move on to the next artist.
That “snapshot” is called an EPK – Electronic Press Kit.
And it’s not just for American or UK artists. If you’re a Nigerian artist serious about making waves beyond your street, you need one.
What Exactly is an EPK (and Why Should You Care)?
In simple terms, an EPK is your music CV, portfolio, and mini-website all in one document.
Think of it this way: when you apply for a job, you don’t just say “I’m good at my work.” You send a CV, references, and proof of your past experience.
An EPK does the same thing for your music career. It tells your story, shows your achievements, and gives the media or a label everything they need to know, without having to search your Instagram or shuffle through random links.
Why Nigerian Artists Need an EPK More Than Ever
The Afrobeats scene is blowing up globally, from Lagos to London to Paris. That means more competition.
Every day, media houses are flooded with “check my song” DMs, while event organisers receive countless “I can perform at your show” messages.
Here’s the difference: when you send an EPK, you instantly stand out as serious, organised, and professional. You’re saying, “I respect your time. Here’s everything you need to know about me, all in one place.”
5 Reasons an EPK Can Change Your Music Career
1. An EPK Makes Labels Take You Seriously
Labels aren’t just scouting for raw talent; they want artists who are industry-ready. A professional portfolio shows you understand the business side of music, not just the performance side. That alone can move you from the “maybe later” pile to the “call this artist for a meeting” list.
2. Media Houses Love EPKs
Radio stations, music blogs, and entertainment journalists work with tight deadlines. If you make their job easier, you increase your chances of getting featured.
To see how much the media values efficiency in press submissions, read this guide by ReverbNation on crafting an effective press kit.
3. It’s Your Digital First Impression
In Nigeria, there’s a saying: “How you package yourself determines how you’re priced.”
A polished, well-structured EPK says, “This artist is valuable.” On the other hand, a messy DM with scattered links communicates that you are not yet ready for professional attention.
4. Helps You Land Gigs
Event organisers don’t have time to scroll endlessly through your social media to figure out if you can hold a stage. A short performance reel and high-quality crowd shots compiled professionally gives them instant confidence to book you.
5. Makes You Look Global
Even if you’re still performing at small shows, a professional EPK puts you in the same league as international acts in the eyes of potential partners. In an industry where perception is often more important than reality, this can be a game-changer.
What to Include in Your EPK (The Essentials)
- Artist Bio – Short but powerful, telling your story in a way that connects.
- High-Quality Photos – Professional, clear images only.
- Music Links – Direct streaming links on Spotify, Apple Music, Audiomack, etc.
- Videos – Performance clips or music videos.
- Press Mentions – Interviews, blog features, or reviews.
- Contact Information – Easy access for inquiries.
- Social Media Links – Active and updated profiles.
Real-Life Examples
- A Lagos artist sent her EPK to a UK promoter and landed an invitation to perform at a London Afrobeats festival, without ever leaving Nigeria first.
- A gospel singer in Abuja used his EPK to secure a feature on a popular Christian radio station, despite having no industry connections.
The common factor? They packaged their work like professionals.
Where to Get a Professional EPK in Nigeria
Yes, you can create with platforms like Canva, but if you want something that truly impresses labels, promoters, and media outlets, it pays to work with someone who understands both design and the music business.
Our team creates professional, industry-standard EPKs tailored for Nigerian and African artists aiming for global reach. We handle the writing, design, and packaging so you can focus on your music.
Final Takeaway
In this industry, opportunities don’t always come twice. If you want to catch the attention of labels, media, event organisers, and even fans abroad, you need to look the part before they even hear your music.
A professional EPK isn’t just a file, it’s your ticket to being taken seriously.
Ready to get your professional EPK today? Send us a DM on Instagram or email Contact, and let’s package your talent for the world.
