Many Nigerian artists claim they don’t have time for content creation but still want to blow. Discover why this mindset is hurting your music career and what to do instead.
Have you ever heard an upcoming artist say, “I no get time for content creation” but in the same breath say, “I wan blow”? If you’re nodding yes, or maybe you’ve said this yourself, then keep reading because we need to have a real conversation about this.
Content creation is not an extra. It’s not for only influencers or bloggers. It’s the lifeline of your music career, especially in Nigeria where new talent drops every week. If you want to be seen, heard and respected, you have to create content. Full stop.
Let’s break it down like you’re sitting with your guy for chilled advice. Here are seven major reasons artists say they can’t create content and why that mindset might just be what’s holding you back.
We all get the same 24 hours. The question is: what are you doing with yours?
Think about it. You scroll Instagram, laugh at skits, drop comments and watch TikTok challenges. That’s time. Time you could have used to post a freestyle, create a BTS video of your studio session or just record a real-life moment that connects you with fans.
Real Talk Tip:
- Use your phone to record while you’re working
- Batch create 3 to 5 short videos every Sunday
- Post one each day
It’s not about having time, it’s about making time for content creation.
You don’t need a studio or camera crew. You have an iPhone or Android with HD camera. That’s enough.
You know how Carter Efe blew up with his funny videos and skits before making a hit track? All with just his phone. It wasn’t about quality. It was about being consistent.
Practical Advice:
- Find a well-lit corner in your house or compound
- Use natural light (early morning or late afternoon)
- Record with your phone’s back camera
No excuses. Start with what you have.
Imagine you open a restaurant and refuse to cook because nobody is entering. You wait for customers first. Does that make sense? That’s exactly what you’re doing if you say you’re waiting to blow before creating content.
People find you because of content. Even if it gets 30 views today, one of those 30 might share it with someone who matters.
In fact, a Hootsuite case study on artist growth{:rel=”dofollow” target=”_blank”} shows how indie artists with small followings have gone viral and landed gigs or deals simply because they posted consistently and creatively—even with no initial fanbase. To know more about using Instagram to grow as a musician, read this article{:rel=”dofollow” target=”_blank”}.
Start Small:
- Create short skits, freestyles or behind-the-scenes videos
- Use trending audio with your content
- Post consistently three times a week
Omo, you can’t have it both ways. If you want fans, fame and a music career, then visibility is part of the job. You’re not just an artist, you’re a brand.
Look at Portable. His music might not be your taste but he makes noise online, good or bad. And guess what? That noise brings money.
Smart Move:
- Find your style: funny, serious, inspirational
- Stay authentic, don’t copy
- Let people see the real you
Everything you do can become content: rehearsal, writing lyrics, hanging out with your guys, attending events or even recording voice notes. Fans love that inside gist.
Quick Content Ideas:
- Share your creative process
- React to trending music news
- Drop hot takes or unpopular opinions
- Teach something simple (e.g. how you write your hooks)
Why wait till the release day before you start promoting? Hype your drop weeks in advance through smart content creation.
Do mini studio diaries, teaser videos or even “random” dance clips with your track in the background. Let people feel involved.
Warm-Up Strategy:
- Post teaser videos (15 seconds max)
- Share funny bloopers from studio sessions
- Do a countdown with fans
Build hype before the storm.
Read this to understand the importance of content creation Are You Blowing or Just Posting? How to Use Social Media to Actually Promote Your Music
Most of your favourite artists started shy. It’s normal. But confidence grows with action. The more you show up on camera, the easier it gets.
You don’t even have to talk. Let your music or expression speak. Be real, be relatable.
Confidence Hack:
- Practise recording yourself daily for 7 days
- Don’t post yet, just review and improve
- After 7 days, post your best video
Growth starts with one bold step.
Let’s be honest. In this music game, content creation is not optional anymore. It’s your connection to fans, your promo tool and your brand builder. Without it, you’re invisible.
If you really want to blow, then:
- Stop saying you don’t have time
- Use what you have already
- Be consistent, not perfect
Content creation is how Fireboy DML, Ayra Starr, Asake and even Shallipopi built momentum. They showed their journey online. They didn’t wait to blow before posting. They blew because they posted.
Your fans are waiting. Not just for the next track but for the next post, next story, next moment.
So next time you catch yourself saying “I don’t have time for content creation,” remember this:
The artist who shows up online consistently, shows up in the charts eventually.
Start small. Stay real. Keep posting.
