If you are reading this blog post, you’re likely a musician who’s aware of the importance of music publicity. As an artist, the very intention of creating music is to share it with the world. This is where a music press release comes in handy.
A music press release is the backbone of any music marketing strategy, to announce artist and their music to the world and showcase their talents for all to see.
The purpose of a music press release is to attract the attention of music journalists, bloggers, influencers to artists and get the necessary media coverage on their new track release, album, or even shows.
What is a Music Press Release?
A music press release is an official announcement to the media and the entire public about a new music project. A press release serves as a connecting bridge between the artist and media channels, dishing out the necessary information about the new music release
Usually, a music press release is a short compelling story of your music designed to grab the attention of media and music enthusiasts.
Why You Need a Music Press Release
The competition in the music industry is fierce, a young independent artist without a press release will virtually go unnoticed.
Having a good press release will propel your new track releases and will not only be a catalyst for success, but it will also attract attention from DJs, Journalists, and Music blogs who’ll be willing to share your story with their audience.
Also, the good reason why you need a music press release is to generate buzz, and get media coverage and visibility, making it easy for fans, industry professionals, and record labels looking for artists to find your music online.
What Is The Cost Of A Music Press Release?
The cost of a music press release varies, ranging from 40,000 to 900,000 depending on the type of services required. Here are some deciding factors on the cost of a music press release:
Service type: The cost of press releases depends mostly on the type of service an artist needs for his music publicity such as online promotion, access to media resources, and branding expertise.
PR agency: PR agency fees also affect the cost of press releases as some agencies charge more due to their reach, expertise, and reputation.
Scope of work: The cost will also depend on the scope of work, such as the number of press releases, interviews, and follow-up outreaches.
Top Platforms for Distributing Your Press Release
Choosing the right platform for distributing your music press release can determine the success of your campaign. Some of the top platforms include:
- SounDisruptr: This is the best platform to distribute your music press release. We have an extensive network of top entertainment and news websites and blogs, that’ll help you get the exposure you deserve.
- Prowly: This platform offers tools for creating and distributing press releases, along with media contact management to help you reach the right journalists.
- IndieFlow: Provides a detailed guide on writing and distributing press releases, intended solely for young independent artists.
- 1710 Media: Focuses on creating compelling press releases and distributing them to a broad network of media outlets.
How to Target the Right Audience with Your Press Release
Pick a good headline
A catchy headline of a music press release will give audiences more reason to know what your music is about and be interested in your music release. To do that, look inward and think of what makes your music stand out and try to bring that uniqueness into a short sentence.
Write a persuasive summary
Immediately after the headline, wire a short but compelling summary that answers important questions about the artist, the music track to be released, platforms where it can be found, and the story behind the music creation.
Add Important Details
After the summary, the next two paragraphs must discuss the inspiration behind the music, the music genre, and any collaborations with other artists.
Provide Background Information
Include achievements, performances, and other works you’ve done in the past if the press release is targeted to a wide audience that might be new to your music.
End with a Call to Action
Always include a call to action, this will prompt the readers to do what you want. It could be about streaming your music music streaming platforms and following you on social media for more updates.
Do You Need More Visibility On Your Music?
Is your music going unheard? Act now with SounDisruptr’s customized press release distribution packages. Our services are tailored to fit every artist’s specific needs and budget, ensuring their music gets good media coverage.
Remember time is ticking—get your press release out there and start getting the visibility you and your music deserve!