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Billboard Dominance: How to Elevate Your Music Brand Through Sensational Ads

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As Technological innovations continue to transform how corporation market their brands and products, there are always methods of improving these market strategies as every industry is adapting and conforming to these innovations.

Lots of artists think billboard advertising is a waste of money, since nowadays, people are more occupied with their phones and it’s best to get music across to them through digital means as opposed to outdoor ads.

But how does billboard advertising work for musicians, and more importantly, how can it elevate your career? All these are discussed in this blog post.

Why Every Musician Need Billboard Advertising?

Think of a time when you were stuck in traffic or walking through a busy street. Did you notice the massive billboards around you? These aren’t just eye-catching for no reason; they are strategically placed to capture your attention.

For musicians, that’s another golden opportunity for promotion. Billboard ads allow you to promote your music, tours, or brand in high-traffic areas, creating awareness.

More awareness means more streams, ticket sales, and brand recognition. If done right, it can be a game-changer for your music career. This form of advertising isn’t restricted to large corporations—independent musicians can also leverage this medium to create awareness and gain traction.

How Does Billboard Advertising Work?

Billboard Dominance: How to Elevate Your Music Brand Through Sensational AdsBillboard advertising works by purchasing or renting ad space in highly populated areas. You pick a location, the duration of your ad, and the content, and then the billboard is displayed for all to see.

The visibility of these ads is beneficial for young musicians trying to be unique and recognized. As a musician, you want your billboard in places where your target audience lives, works, and commutes.

Billboard companies offer options like static, mobile, or digital billboards, each with unique benefits, as discussed below.

 Steps to Get Billboard Advertising for Your Music

Find a Billboard Provider with Industry Expertise

Not every billboard company understands the unique needs of musicians. When choosing, seek agencies with experience working with artists or promoting entertainment-related content through the channel. They’ll better understand the nuances of your marketing campaign and can offer better guidance on placement and creative design.

Target Your Audience with Strategic Locations

Location is everything when it comes to ads. In metropolitan cities like Lagos, where millions of people pass through daily, a well-placed billboard could expose your music to thousands if not millions, of potential listeners. But don’t underestimate mid-size cities or local areas where your fan base is already strong. The key move is to match the location with where your audience is more likely to see it.

Create Compelling, Eye-Catching Ads

Your billboard needs to grab attention immediately, so bold designs and direct messaging are essential. Whether you’re promoting a new single, an album, or an upcoming concert, your billboard ad should quickly convey who you are, what you’re offering, and how people can find your music.

Plan Your Billboard Campaign

Timing is crucial. Your billboard should correspond with key moments in your career—album launches, single releases, or tour dates. A well-timed campaign, with ads displayed frequently in rotation, ensures maximum impact.

Does Billboard Advertising Work for Musicians?

Billboard advertising has been proven across many sectors including music. Some research studies stated that outdoor advertising increases brand awareness by up to 47%. Having this kind of exposure as an artist leads to high streaming numbers, concert attendance, and more social media engagements.

When well-targeted, billboard ads can become a vital part of your marketing strategy, helping your brand stand out in today’s crowded digital landscape [6].

How Much Does Billboard Advertising Cost?

Billboard Dominance: How to Elevate Your Music Brand Through Sensational AdsRunning a billboard ad is not as expensive as many artists might think, although prices vary due to factors like location and billboard type.

In a commercial city like Lagos, digital billboard rates vary between the range of 450,000 to 5 million per month, based on location. Hot spots like major roads and shopping centers usually attract higher prices.

In cities like Abuja and other areas, it’s more affordable, with rates between N50,000 and N650,000. While budgeting for outdoor ads, it is advisable to factor in designing and printing costs for static ads. Regulatory fees from the Advertising Practitioners Council of Nigeria (APCON) must be considered as well. Read more about prices for billboard ads.

Types of Billboards Available to Musicians

There are several billboard options that musicians can consider based on their budget, target audience, and intended message:

Digital Billboards: These are perfect for artists due to their dynamic, rotating content, which allows for higher visibility and their ability to create deep impressions in the minds of the viewers. Digital billboards can be animated or still, offering a modern, eye-catching way to promote your music.

Static Billboards: These are the traditional way of outdoor advertising, they are installed and most effective in high-traffic areas. These billboards are best for clear, bold messages, especially when you want a more permanent presence in that location.

Mobile Billboards: Want your ad to travel with your audience? Try mobile billboards. These billboards are usually placed on vehicles that move about a certain location. This option is perfect for promoting concerts or events and can increase your reach across multiple locations within a short period.

Final Thoughts:

Imagine your name and face lighting up the busiest cities in Lagos or Abuja. Picture your upcoming tour or latest album plastered across a giant, high-traffic billboard, drawing the eyes of thousands of passersby every day. That’s the power of billboard ads.

SounDisruptr specializes in helping musicians break through the noise and get the attention they deserve. Whether you’re an emerging artist or an established brand, our tailored billboard advertising campaigns are designed to connect you with new fans, increase your streams, and boost ticket sales.

 

 

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Do you have any advice for promoting music independently? Or any thoughts on these tips? Let us know in the comments below.

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