Breaking into the music industry is no easy task, and maintaining long-term success is even harder. Most musicians who have had a successful career will admit that having a good music manager catalyzes their success. A manager can be so important that they play a key role in shaping an artist’s career.
Some musicians start by securing a manager, who then helps them land a deal with a record label. On the flip side, others are discovered by a label first, which then assigns them a manager. There are many paths to growing a music career, and each one is unique!
This article dives into the world of music management, explaining the role of a manager, how to determine if you need one, and tips on how to find the right fit.
Who Is A Music Manager and What Role Do They Play In an Artist’s Career?
Many people think that being a musician is a profession where you have to sing, perform at shows, and live a glamorous lifestyle However, the reality is much different—being a musician is more like running a business.
Success in the music profession requires having a manager with a reliable team to help manage the various aspects of an artist’s career.
Musicians often have to take on multiple roles and responsibilities beyond recording and performing, which can quickly become overwhelming.
The music industry is very much like any other industry. Artists need to focus on so much from live concerts, contracts, financial management, and media relations, making it a full-time role.
However, there is no clear-cut on who handles what, hence the need for a music manager.
The role of a music manager is not stipulated. In general, managers are expected to handle career planning, managing the artist’s online presence, negotiating contracts, promotion, personal branding, and even overseeing finances and legal matters.
Whenever a music manager can’t do something directly, they’ll hire specialists to ensure every aspect of the artist’s career is well-managed, forming a support system that covers all bases needed for long-term success.
A Step-by-Step Guide On How To Find a Music Manager
Define Your Goals
Before approaching a music manager, you need a clear understanding of what you want to achieve.
Are you aiming to perform at gigs, embark on international tours, or secure record deals? Knowing your goals will help you find a music manager with relevant expertise.
Research Potential Managers
Look for managers with a background in your music genre and a history of working with successful artists. Use resources like LinkedIn, music forums, and social media to gather information about potential managers.
Prepare a Strong Portfolio
Have a professional portfolio at hand, including your music, press kit, and any notable milestones or achievements.
Although music managers usually find artists, having a polished portfolio increases your chances of being noticed.
Managers often scout new talent, so you might get contacted via mail after someone loves your music on Spotify and is interested in representing you.
Check Compatibility
Make sure the manager’s approach aligns with your artistic goals and work ethic. You want someone who not only understands the music industry but also shares your passion.
A good music manager should be someone who Is well-connected in the music industry and deeply invested in your music. More so, he must be well organized and have high intellectual capacity.
Negotiate Terms
Once you find the right fit, have a deep conversation about contract terms. Make sure you’re on the same page about commission rates, responsibilities, and expectations.
Music managers often work on a commission basis, with a common rate being 20%. Consider whether you’re ready to give up a portion of your income and what growth you expect in exchange for it.
Trust Your Gut
At the end of the day, choose a music manager you feel comfortable working with. Trust and mutual respect are the ingredients of a successful partnership.
Who Is A Social Media Manager?
A social media manager is a professional who builds and maintains an artist’s online presence.
Their primary responsibilities include creating engaging content, interacting with fans, and using social media analytics to improve visibility and impact.
Currently, platforms like Instagram, TikTok, and YouTube are powerhouses for exposure, and having a social media manager can be a game changer for musicians trying to grow their audience.
Why Every Musician Needs A Social Media Manager
Fan Engagement: A social media manager’s role is to actively engage with followers, and foster stronger relationships between the artist and their audience, which builds a more loyal fanbase.
Strategic Content Creation: They plan and release content around key events like album launches or tours, ensuring promotions are well-timed to boost visibility during these high-impact moments.
Data-Driven Decisions: Through detailed analyses of engagement metrics, social media managers can fine-tune their strategies to expand the artist’s reach and boost fan interaction.
Time Management: Musicians often focus on multiple responsibilities; having a social media manager allows them to focus on their craft and the business aspect while ensuring their online presence is consistently maintained by a professional.
Brand Building: A well-executed social media strategy helps an artist stand out in a crowded music market, making their brand recognizable to both fans and industry professionals.
Wrap-up
At SounDisruptr, we offer expert career coaching for emerging artists, backed by years of experience and a proven track record. Our team has helped shape the success of countless musicians, and now we’re here to guide you!
Whether you’re new to the industry, building your brand, or looking for that breakthrough moment, we’ve got the insights and strategies you need. Let’s disrupt the music scene—together. Reach out today and make your mark.