Since the domination of digital platforms in music discovery, TikTok has risen to be the game changer for every Musician trying to expand their audience.
When a song gains traction on TikTok, the result of its vitality is seen on streaming platforms like Spotify and Apple Music.
Many music artist who have put in the work to promote their craft on the app have found their songs get high streaming numbers and some even break into major music charts.
For independent artist, getting the hang of how the platform can be used to promote their music effectively and benefit from Tiktok’s user-generated content to extend their reach.
How to Upload and Claim Your Music on TikTok
To be able to promote your music successfully on TikTok, the first step is to make sure your tracks are available on the platform.
You can do this by using a digital distributor like Ditto or AIR Media-Tech to upload your music to the platform.
Afterward, follow these steps to claim your artist profile, which will help you manage your music catalog and directly engage with your fans:
Create a TikTok for Artists Account: Start by setting up a TikTok for Artists account if you don’t have one yet. It’s free and can be done on the TikTok for Artists website.
Verify Your Identity: TikTok will then demand that you verify your identity to confirm if you own the rights to your music.
You’ll need to provide some personal information and documentation to prove music ownership.
Claim Your Music: After logging into your TikTok for Artists account, claim your tracks from TikTok’s song database.
Key features like analytics and performance insights will be made available once you’ve claimed your music.
Link Your Music to Your Artist Account: Once your music is approved which usually takes time, you can link it to your artist account. This connection gives you access to more tools and features specific to your music catalog.
Promote Your Music: If you’ve successfully connected your music to your TikTok artist account. Then it’s high time you start promoting the song.
Make use of a short TikTok video featuring your song, interact with your followers, and take advances of the platform’s promotion tools to grow your fanbase.
Best Strategies for Boosting Your Music Visibility on TikTok
Once your music is available on TikTok, the next step is actively getting it into the hands of TikTok influencers and users worldwide..
You don’t need to have a big account to make this happen. TikTok is more of an outlet for independent artists to connect with music lovers in ways that ad marketing can not achieve.
Your music’s visibility on TikTok relies heavily on producing engaging content that resonates with users. Here are some effective strategies to help you boost your visibility and grow your reach:
Leverage Hashtags: To boost your music’s visibility, use a combination of trending and specific hashtags related to your music’s genre.
It is even better to research what’s popular within the music community and include those hashtags in your posts to increase the chances of discovery by new audiences.
Create Engaging Snippets: Choose the most catchy 15-second sections of your songs to share, making sure they’re interesting and easy for users to incorporate into their videos.
The more catchy and relatable the snippet, the more likely it will be picked up and used across the platform.
Post Regularly: Tiktok’s algorithm favors newer posts. Therefore, frequent posting will not only keep your audience engaged, but it’ll pop up more in new users’ feeds.
Try to post content daily, from behind-the-scenes moments to live performances or even personal updates. Give your fans a fuller picture of your music journey and keep them engaged.
Jump On Trends: Jump on a trending challenge or even create your own that features your music. This will prompt others to create content with your songs, helping you reach a broader audience.
Don’t forget to engage with those who participate by commenting or resharing the video.
ALSO READ: The Ultimate TikTok Song Virality Checklist for Musicians
How To Use TikTok Influencers to Promote Your Song
Just like every other social media platform, TikTok is filled with influencers. Although the fun nature of Tiktok’s video content is responsible for the informality of online platforms like YouTube or Instagram.
When partnering with Tiktok’s influence, it’s important to note the connection between the song and the concept of the video that’ll be used for promotion. In TikTok’s influencer marketing, relevance is more important than reach.
Find the Right Influencers:
The first step is to seek out influencers whose content fits your music style or genre.
You don’t need to target the biggest influencers; micro-influencers with, highly engaged followers of about 15,000 to 80,000 followers often make a stronger impact by connecting with the right audience.
Research Their Audience
When you’ve got a list of influencers you will be interested in working with. Do some research on whose followers align with your target demographic.
For instance, if you make rap or Afrobeat music, choose influencers whose followers enjoy those styles. This will ensure that when they feature your song, it resonates with the right listeners.
Create a Catchy Challenge or Trend
Work with influencers in creating an engaging video format, like a dance challenge or a trend related to your music.
The more fun and relatable the challenge, the more likely it will go viral and prompt other TikTok users to join in.
Offer Creative Freedom
Let influencers add their style to your song. Since they know what works for their followers, therefore, allowing them creative freedom will result in more authentic and engaging content.
Engage with Their Content
Once your song is being used by influencers to create content, make sure you engage with their content. Like, comment, and share their posts to increase visibility and show your appreciation.
Final-Thoughts
TikTok is a powerful platform for music promotion, capable of skyrocketing an independent artist’s career in a short time.
Boost your music’s visibility with SounDisruptr’s TikTok Promotion Formula! Reach new audiences, go viral, and take your music career to the next level.
